Caesars to Team Up with Bragg in Creating Exclusive Casino Games In-house
Spicing Up the Game: Caesars' New Gaming Studio Partnership
Caesars Entertainment is ramping up its gaming game with a beefed-up team-up with Bragg Gaming! This time around, their digital division is geared to create its own casino games for the US and Canadian markets.
The Toronto-based Bragg spilled the beans on their social media about this deal, shifting their prior content-only connection with Caesars into a full-blown game development tech team-up:
In a statement, Caesars Digital's Senior VP and Chief iGaming Officer Matt Sunderland shared that the Bragg partnership is all about growing the company's own "digital slots and table games content," offering players something truly unique.
The deal grants Caesars leasing rights to Bragg's Remote Gaming Server tech, options to license their casino game aggregation platform, and additional player engagement features such as "bonuses, jackpots, free rounds, and AI-powered game recommendation engines."
Sunderland revealed that Caesars is aiming to use the Bragg collaboration to create games in-house that'll stand out in the industry.
This partnership marks a significant stride in their strategic alliance, as Caesars dives into game development with the help of Bragg's tech. Caesars recently established its in-house games studio, Empire Creative, responsible for designing and expanding their portfolio of proprietary games.
The first game produced under this partnership, the Caesars Palace Signature Multihand Blackjack Surrender, has debuted in New Jersey and is set to roll out in other states like Michigan, Ontario, Pennsylvania, and West Virginia.
As for the implications, this partnership might accelerate market growth in the US and Canada. With the U.S. online casino market projected to hit $9.5 billion in 2025 and over $75 billion at full maturity, it's an opportune time for Caesars to differentiate its offerings by providing exclusive, unique experiences to players. Furthermore, the evolving regulatory landscape in both countries could pave the way for more online gaming opportunities.
All eyes are on Caesars and Bragg as they boldly venture into new territory, shaping the future of iGaming in the US and Canada.
In this partnership, Caesars Entertainment aims to create unique casino games, including casino-and-gambling offerings like digital slots and table games, utilizing Bragg Gaming's Remote Gaming Server technology and game aggregation platform.
Empowered by their tech, Caesars is poised to stand out in the industry with in-house game development, particularly through the debut of games such as the Caesars Palace Signature Multihand Blackjack Surrender.
